![]() ![]() Frutiger was one of the best-known typographers of the 20th century, and in addition to the Avenir he also created the Univers trypeface. The Avenir is a classic typeface that was designed by Adrian Frutiger in 1988. Its creation culminated 300 years of evolution of Roman typography and emerged with great contrasts between thin and thick lines and an overall geometric shape.Ĭurrently, as well as in advertising, this typeface is also used in the press. 2.- Bodoniīodoni is a serif typeface designed by Giambattista Bodoni in 1798. Probably one of the main reasons it is used so much in the creation of company logosĮven though it is used mainly in titles, its simplicity is what makes it a wildcard for any number of occasions. As we have said, the idea of this post is to introduce you to fonts that are clear and easy to read and Helvetica is a perfect example of this. ![]() This font has a wide range of variants and is very versatile in the world of design. It was created in 1957 by Max Miedinger and Eduard Hoffmann and became one of the main players during the 60´s and 70´s. Helvetica is probably the most well known typeface in the world. What are the most used typefaces in advertising? 1.- Helvética
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